Canon SA recently announced the launch of the Canon Academy, a programme dedicated to empowering South Africans through photography.
The academy offers photography workshops and learning experiences that are available online.
These workshops offer great practical experience. They tackle an array of topics that help expand participants’ personal portfolios while giving them a taste of what is out there in the world of photography.
To help photographers discover and develop their niche, the academy created small learning groups. The aim is to offer increased interaction and more access to workshop leaders.
The Canon Collective
The Academy site will feature video clips recorded as part of the Canon Collective Facebook group. During the South African lockdown period, they identified a need to assist photographers. The brand launched the Canon Collective initiative on Facebook to help beginners and enthusiasts with hints and tips around specific genres of photography.
A handful of young influencers were selected to represent these genres while kickstarting their individual photographic journey. The company also has plans to add a professional section complete with roundtable discussions, pro photographer interviews, and tech talk video clips.
The participants will have full and FREE access to take part – anytime, anywhere.
Four Pillar Approach
The Academy was born from an amplification of the brand’s four-pillar approach. The pillars include innovation, sustainability, the future, and empowering talent.
The idea is to provide training and exposure to photographers who have had limited access to these tools and knowledge. Through this initiative, Canon hopes to instill a passion for photography and Africa.
If you’d like to participate in the Academy or for more information on how to start your journey as a professional photographer, visit the Canon Academy Website.